A Brand Microsite is build to highlight or launch a product or promotional activity. These focused websites can go a long way in augmenting your existing marketing campaign, even better than your current website. The single or small collection of pages can engage your customers giving them the information they are looking, for in a creative fashion.
Brand Microsites stand apart from the company’s main website and are created to serve one single purpose, eliminating all clutter and other distractions. They are created with strong CTAs to achieve the purpose it was built for.
We have been offering web design and development services to leading brands in the UAE, Middle East and India for over 24 Years. A major part of our digital platform involves building microsites that help our clients create a direct-access digital space that doesn't require too many resources, but still offers their customers a place to visit and interact with the brand.
We understand the kind of marketing focus that microsites can offer businesses and we are highly capable of helping them take advantage of this to realize long term organizational goals.
The major purpose of microsites is to promote a more targeted form of marketing space to realize improved sales and build brand value. For large brands, it would be wise to build separate microsites for products that are generating a unique interest among consumers.
Without microsites, customers visiting a primary brand website, looking for a product, might tire themselves searching for it and leave without a purchase.
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