When you consider advertising your brand, you should know what the best mediums are, who your target audiences are and how to plan your budget. Media planning allows your ads to be scheduled in such a way that your ad reaches a maximum number of people. It is the process of performing thorough researches based on marketing trends and media developments along with quantitative and qualitative research. Depending on your requirements, media planning can make suggestions that can change the perception of the consumer or create general awareness about your product or brand.
Media planning experts perform research on target demographics to achieve a clear understanding of media consumption habits and purchasing behaviours of your target consumers. This way you can deliver an ad campaign that drives maximum number of viewers.
With over 24 Years of experience in digital marketing, GMI has been able to provide digital services to leading companies in Dubai and the rest of UAE. Media planning is one of the many services we provide.
Our media planning professionals have specialised in understanding various media platforms in a geographical zone and are aware of consumer behaviour patterns of the region. We use a plethora of media planning tools to provide media planning services to our clients.
Your consumers depend on different types of online media on various devices. This is the prime reason why media planning is necessary; you need to know who your target audiences are and be aware of the kind of media formats they consume.
When planning a brand’s digital marketing activity, we always take into account the rise of smartphone usage. We build a mobile campaign along with the usual online plan to achieve maximum reach with minimum overlap.