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E-Commerce Analytics
Running an online store involves a lot of things such as managing stocks, tracking product SKUs, keeping the site running, and of course, attracting more customers and tracking sales. A lot comes with running an online store - like managing stocks, product SKUs, keeping the site running, and of course, attracting more customers and tracking sales. To increase the revenue you have to make intelligent merchandising and marketing decisions, and the most successful online retailers rely on analytical data to make those decisions. To help our retailers grow, GMI provides robust Ecommerce and Enhanced eCommerce analytics implementations. Our experienced implementation experts track important interactions on your web store and provide insights into the customer journey, traffic-driving products, product listing, and more, which can help you redesign marketing efforts and increase ROI. We have worked on some of the popular e-commerce solutions such as Magento, Shopify, WooCommerce, Bigcommerce etc.
We have implementation experts in these platforms
E-commerce Analytics Services We Provide
Whether you need to improve your platform’s overall functioning or your site user experience, the analytics experts at GMI can integrate and customize the right analytics system to any metric you wish - including site traffic, top landing pages, social media performance, SEO performance, paid search ROI, and much more.
Make a difference to your bottom line
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List of Services
- Enhanced e-commerce implementations
- Measure the customer journey from end-to-end.
- Discover deep product and sales insights.
- Third Party Tool Integration
- Creating product lists
- Shopping behaviour analysis
- Check out funnel analysis
- Cart abandonment rates and causes
- Sales performance reports
- Customer Life-time value
- Analytics insights and reporting
E-commerce Traditional Retail
Unlike an online store, a physical store gives you the ability to observe and interact with your customers first-hand. A significant consequence of this blind spot is that you will not know which marketing activities are working and which are unprofitable - leading to wastage of time, money and resources.
This information enables you to understand which marketing channels are the most valuable and pool your resources. All of this can be achieved by just adding a small bit of code to your website.
E-Commerce analytics solves this problem by helping you “see” customers and gather information on their purchase patterns.
E-commerce Analytics can Make Things Better
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Data Upgrade
E-commerce analytics is an add-on for traditional web analytics, and it includes all of the data provided by the standard analytics script.
Contact our experts, and we will help you set up E-commerce analytics for your website.
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Understand Online Sales Trends
Data on consumer trends and shifts in behaviour gives you insights into your market; helps you pinpoint which marketing channels are no longer profitable; and enables you to develop new product lines, introduce changes in pricing, and phase out underperforming items that could potentially harm your profits. Take advantage of E-commerce analytics.
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