Have you ever felt like you were being followed while on the internet? You are looking for dresses for your little girl and you see the same results on Facebook, CNN and almost every other website you visit. No, it’s not a stalker who’s following you but a form of internet marketing called Remarketing. As businesses take their shops online, this mode of advertising has gained in popularity.
Remarketing allows websites like Amazon, Souq.com and others to target visitors as they move on to other places on the internet.
With over 24 Years of experience in the digital sphere, GMI has witnessed and participated in the rise and growth of the digital landscape in the UAE, Middle East and India. In fact, we were behind some of the most successful digital campaigns for the prominent brands in these regions. We have helped launch powerful online ad campaigns that have turned the tides for many a company, big, medium and small.
Our online ad marketers understand the ins and outs of remarketing ad campaigns and will fine-tune your campaigns to reach your target audience.
Remarketing techniques are widely used by marketers today as they have proven to be highly effective at convincing people to finally act on their decision to purchase something or complete a registration.
What makes it different from other marketing strategies is the focused targeting. Remarketing is directed by special tracking cookies that are placed in a visitor’s computer. This results in highly customized ads to be displayed for that specific person, audience or groups of people based on their unique needs and requirements.
Talk to us today.