Google Analytics Consulting Services

Yes. Of the two versions available, the standard version of Google Analytics is free of cost but, the premium version (GA 360) is paid.

Google Analytics lets you track several important metrics of your website. It helps you measure the effectiveness of your online marketing strategies, onsite content, user experience, campaign analysis, content drill down, and device functionality. Based on which, you can optimise your website bringing more leads and conversions.

As the old business adage goes, “whatever is worth doing is worth measuring.” There is no success without insightful data gathering and Google Analytics allows you to gather insightful data. With the help of this data about your website and visitors, you can easily understand whether your site is accomplishing its purpose or not. This allows you to take decisions that can help you grow quickly and efficiently, rather than flying blindly and taking wrong turns on the way.

Certainly, Google Analytics can help you grow your business. Hire us once as your website analytics agency to see this for yourself. We can support your business by providing key data about how your customers are behaving on your website, what type of content is working in your favour and what needs to be changed.

Some of the benefits you can get from our analytics client reports are:

It will help you devise better marketing strategies and improve ROI

It will help you understand customer demographics and provide valuable consumer insights

It will help you know your competition better

It will help you take the right steps to maximize conversion

Yes, we do. We begin by performing a free analytics audit of your website. The moment we get on board, we start providing you with periodic reports. Our reports are insightful and help you effectively lay down strategies towards growth. We also offer ad-hoc support to answer your specific questions and troubleshoot technical issues related to analytics and Google Tag Manager.

Yes. You can use Google Analytics to improve the performance of any type of website you get access to, be it a static website, a blog or an eCommerce website. Google Analytics is available for use by small, medium and enterprise-level businesses.

The new GA4 (Google Analytics 4) properties ( 'App + Web' properties) consolidate data from websites and mobile apps into a single set of reports, allowing you to perform cross-platform analysis. It is true, GA4 is going to be the future. But, Universal Analytics is still in the mainstream. So, we recommend adding a Google Analytics 4 property to your existing Google Analytics account. This allows GA4 to run side-by-side with Universal Analytics, keeping your UA data intact and accessible. So, you get the best of both worlds and can experiment with GA4 as it matures.

You can combine website and mobile app usage data into a single GA property, which is more powerful than individual Universal Analytics property.

GA4 creates more solid reports by allowing cross-device and cross-platform analysis.

It allows free integration of BigQuery. Earlier, this feature was limited to the paid version (GA360) only.

It has an enhanced measurement feature which enables automatic tracking of certain types of events.

GA4 property provides a debug view report through which you can validate your analytics configuration for apps.

Yes, you can. If you have a Universal Analytics account, you can find a new option ‘Upgrade to GA4’ in the admin section of that property, using which you can create a new Google Analytics 4 property. GA4 cannot reuse your existing tagging in UA property. So, you'll need to add the Analytics tag yourself to begin viewing data in your new Google Analytics 4 property. GMI can help you get GA4 up and running on your website in no time.

Yes, you can track social media traffic using Google Analytics source report.

Our website analytics services include (but not limited to):

* Providing insights into social media channels driving traffic

* Analysing the performance of social media campaigns

* Calculating ROI for social media campaigns

* Identifying the target audience

* Setting up social media goal and tracking conversions

Yes. Our analytics experts can help you with pixel implementation for Facebook, Snapchat and Instagram.

Yes, Google Tag Manager can be very advantageous for your business. It has a free version, which is advanced and hence, sufficient for small to medium level organisations. Without any developer support, it allows you to:

* Track different levels of website interactions

* Send data to Google Analytics, Google Adwords, and a host of third-part tools

* Manage all tags in one place making debugging easier

* Implement Pixel much faster

Anybody interested in managing website tracking codes by themselves can use GTM. It proves helpful for digital marketers, web analysts, SEOs, PPC specialists and e-commerce business owners. GTM helps analysts in taking control of what is being monitored and measured on their platforms.

We work with diverse industries from small and medium enterprises to large corporations in the UAE, GCC and across the globe. We operate in Healthcare, E-Commerce, Real Estate, Automotive, Education, Law, Finance and FMCG. Companies like Nestle, OIC Motors, OSN, etc. are some of our satisfied clients.

Yes. We believe there is no one-size-fits-all solution in analytics. So, we tailor our services to suit our client’s requirements.

The rates for Analytics service packages vary depending on your website goals and the scope of work. Let’s know your purpose and we’ll calculate a fee accordingly. We’re pretty confident that our Analytics packages will be affordable to you.