Social media platforms have suddenly emerged as the most powerful and comprehensive channels to gather that most important resource in any business development process - customer feedback. Beyond ideas and arguments, users are now increasingly discussing products, services and their experiences over the medium.
Brands can use the information gathered over social media to improve their products and services, implement better support pipelines and transform their marketing efforts to enable increased growth.
Our highly talented listening teams will draw upon years of expertise and use cutting-edge technologies to trawl through some of the biggest social media portals in the world and integrate themselves into the separate demographics and communities that these attract, paying careful attention to what users are discussing. Later, we decode their words into specific customer requirements, and from then on into actual, actionable business transformations or changes in marketing strategies.
As a pioneering digital marketing and web solutions agency, we have been exploiting the capabilities of major social media platforms for the past many years, not only as tools for gathering marketing data, but also as mediums to help our clients in Dubai and the rest of the UAE connect with their customers across the world.
Social media platforms have taken over from street corners as a space for people to come together, discuss matters that concern them and ideas they are passionate about. Brands have also found a place among these discussions, and consumers are increasingly using social media to share their experiences about products and services.
A social media analytics partner can help you by collating information from different social media platforms into a comprehensive action plan that can guide the growth of your business and help you better realize your customers' aspirations.
Talk to our experts.