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Home/ Search Engine Optimisation/ Link Auditing & Penalty

Link Auditing And Penalty

GMI is a leading digital and web solutions firm in the UAE, Middle East and India. For 24 Years we’ve been working across industries to implement the best practices and corrective procedures for search engine optimisation.

It’s no secret that for an online business, links and SEO go hand-in-hand. Despite following best practices, a brand’s reputation and ranking get hit by multiple factors beyond their control, including spammy backlinks, negative SEO or site penalties.

This is why regular link audits are necessary. GMI’s Google Certified specialists will provide deep analysis and reports on your current link infrastructure, identify opportunities, and remove the bad so that you can take advantage of the good.
Take a peek into our work.

Unnatural links and negative SEO can harm your traffic and cause your web pages to disappear from the search results. Fortunately, the damage isn’t permanent – with expert recovery services, your business will regain its search position.

Improve your link infrastructure with the help of our experts.

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Our Link Auditing and Penalty Expertise

Backlink Audit

Painstaking auditing that uses sophisticated tools to crawl the web for links to your site, classifying them according to multiple factors, and removing or retaining them based on the results. Backlinks to your website are a tried-and-true method for improving your search rank, but the quality of the sites they’re located in matters to Google. Low-quality links attract penalties and loss of ranking.

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Negative SEO Recovery

Through our SEO recovery services, we pinpoint the source of digital attacks intended to harm your brand’s position, and take steps to remove them or disavow them. A business's search position determines its success, so it’s not uncommon for competitors to sabotage it through spammy backlinks and harmful keywords. The resulting loss of ranking and following penalties is called negative SEO.

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Link Removal Service

Maintain a high-quality link profile and weed out the bad ones with our comprehensive link removal services. Following an extensive auditing process, our experts remove unnatural links before Google can find them and penalise your online presence. Historically, external links to your site didn’t attract penalties, but with the launch of its Penguin algorithm, Google now actively punishes sites with low-quality backlinks.

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Google Penalty Recovery

Has there been an abrupt drop in your web traffic? Your website has just attracted a Google penalty. Get a manual review done by our Google Certified experts. We will identify the type and cause of the punishment and take corrective action to recover your site ranking and online traffic.

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Link auditing is an essential part of preventive practices for SEO.

Avoid Penalties

The first and most obvious advantage is dodging link-based penalties. Penalties don't always come from bad SEO or spammy backlinks; outdated SEO practices that fail to keep up with Google’s algorithm changes also play a role.
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Increase Organic Impressions

By fixing broken links and weeding out the bad ones, you get a quality link profile that causes a drastic increase in organic impressions and searches.
Find the Right Audiences

Unnatural and irrelevant backlinks have a hidden consequence: pulling in the wrong kind of traffic, which impacts bounce rate and is a further blow to your site ranking. Regular link audit contributes to drawing the right kinds of audience.
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Important Notice about Fraudulent Practices

To all esteemed Clients, Staff, and Suppliers of Global Media Insight

As part of our commitment to ensure the safety of Global Media Insight's clients' and suppliers’ transactions, as also maintain in strict confidentiality their information provided to us, and because of many fraudulent WhatsApp messages lately being circulated where such messages could ask you for personal information or to do something that is out of the ordinary (such as liking YouTube videos), we would like to highlight the importance of being cautious about such unauthorized communications and fraudulent parties with whom we bear absolutely no association, who have been misusing our name. We would like to reiterate that Global Media Insight will under no circumstances make such requests or seek out any such information on platforms such as WhatsApp. Any and all communications to our Clients, Staff, and Suppliers will be made via our official email address and only through official company staff.

How to spot a fraudulent message?

Always check the source

Global Media Insight's official emails all originate from email addresses ending with @globalmedia.ae . Therefore, please make sure you only use the described email addresses when communicating with us. Additionally, we would like to reiterate that we will not ever communicate via WhatsApp messages with regard to work that needs to be done for us. Please consider all other communications that have not been sent from our official email address to be fraudulent and hence please do not be taken up by these fraudulent opportunists as Global Media Insight as a company bears absolutely no association with them, and is not responsible for these unsolicited communications or the outcomes thereof.