The opening statement in any case for multilingual social media content is made with two simple facts: a majority of the world’s population does not speak English and a majority of the world’s Google searches are made in languages other than English.
For brands that aim to reach out to a larger and culturally diverse audience, catering to local languages using multilingual content and multilingual interaction is key.
For the past 24 Years, GMI has been working with leading national and international brands operating in the UAE, Middle East and India, and helping them in their digital marketing efforts by building their online portfolios and social media channels to better target their multiple communities of consumers.
We have a dedicated team of professional social media and language experts, creatives and content developers who have many years of experience in creating highly customized, targeted, engaging and compelling content for social platforms.
In an increasingly connected and content-saturated digital age, customers will naturally gravitate towards websites and brands that make the effort to engage with them in languages they are comfortable in.
In a place like the UAE, with an audience base that comprises of people from all over the world, it is essential for brands to embrace the power of multilingual content if they don’t want to limit their opportunities to a certain cross-section of people.
Talk to our experts.