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Google Tag Manager Consulting Services

How do you effectively track user interactions on your website? How do you know which events, pages, and CTAs are working for you and which ones are not? The answer is simple - ‘Google Tag Manager’ (GTM). But GTM is not easy to set up and manage. It requires technical knowledge and skills that most website owners don’t have. And if you make a mistake, you could end up breaking your website or losing valuable data.

At Global Media Insight, we provide top-notch Google Tag Manager consulting services. Our team has extensive experience helping clients implement and manage Google Tag Manager effectively across diverse industries.

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Why Google Tag Manager (GTM)?

Did you know that Google Tag Manager allows you to track any event that occurs on your website without the need to write any code, whether it's brochure downloads, form submissions, video views, or simply link clicks? Google Tag Manager is a free tool that lets you add and update your own tags for various purposes, such as:

Tracking user behavior and conversions on your website.
Integrating with Google and third-party tools, such as Google Analytics, Google Ads, Facebook Pixel, and more.
Testing and debugging your tags before publishing them.
Collaborating with your team members and managing access levels.
And much more!

Google Tag Manager can give you a lot of benefits. Firstly, it eliminates the need for manual code implementation, which means less reliance on developers. You can independently add and update tags, making updates faster and saving time when tracking your website's performance. Also, GTM provides a single place to handle all the tags on your website, making it easier to manage them. Plus, it helps reduce the chances of errors and tag issues.

Our Google Tag Manager Consulting Services

At Global Media Insight, we're here to make using Google Tag Manager (GTM) easy for you. Whether you require a fresh account setup, migration of your existing configuration, or training, count on us. Our GTM services not only save you time but also ensure error-free implementation, delivering precise data for your website's performance and marketing endeavors.

Setup and Configuration

Installing GTM on your website, ensuring compatibility with existing tags and tools, and setting up tag containers, triggers, variables, and data layers.

Audit and Optimization

Reviewing existing GTM setup and performance, making your tags load faster, improving data quality and accuracy , and following best practices and recommendations.

Migration and Integration

Migrating existing tags to GTM without any trouble, and integrating GTM with other Google and third-party tools.

Training and Support

Providing customized training and support on GTM to match specific needs and goals, and offering ongoing maintenance and troubleshooting for your GTM account.

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Why Choose Us for GTM Consulting Services?

If you want to manage tags on your website with ease, you need Google Tag Manager (GTM). But adding and updating tags can be a hassle, especially if you have to change the code of your website. If you don’t do it carefully, things can go haywire. You might end up with broken links or data that’s not quite right. That’s why you need Global Media Insight (GMI) as your reliable partner for GTM services.

Global Media Insight is a leading digital marketing agency with over 24 years of experience and expertise in analytics. We offer cutting-edge GTM implementation & support services. We are experts at GA4-GTM integration, so your tracking is precise. We capture all essential data points, so you never miss valuable insights. Whether you need to track online sales, form submissions, or other special things on your website, we can tailor our service for you. We can set up special triggers that help us monitor what your website visitors are doing, like clicking buttons, scrolling, or downloading PDFs. With our cross-domain expertise, we seamlessly integrate your Tag Manager setup across multiple domains. But our support doesn’t end there. We provide continuous assistance to keep your Tag Manager setup optimized and up-to-date, using the latest features.

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Tags, in essence, are snippets of JavaScript. GTM simplifies your life by enabling you to decide which snippets need to fire on what page and when.

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Frequently Asked Questions

Q) Why should I use Google Tag Manager?

Google Tag Manager can make website tracking easier. You can control various tracking codes from a single web interface. You don't have to go to the backend and deal with intimidating walls of code. As a marketer, you can conveniently add/remove marketing tags of various platforms including Google Adwords, Facebook pixels and Instagram codes. Once GTM is installed, you don’t need to touch your website code or ask your developer to embed new tags for each campaign.

Q) Can Google Tag Manager benefit my business?

As far as an organisation is concerned, GTM can be very beneficial. Even their free version is much advanced and powerful and would suffice for small and medium businesses. It supports Google and non-Google marketing tags and easily integrates with analytics and advertising platforms. It makes you independent and without any technical assistance, you’ll be able to:
- Track different levels of website interactions - Manage different tags - Implement Pixel codes

Q) Is Google Tag Manager a free tool?

GTM comes in both free and premium versions. Unlike other tools, the free version is pretty advanced and suitable for small and medium businesses, while the paid version (GTM 360) is meant for large businesses.

Q) Will I ever need a developer after starting to use Google Tag Manager?

This depends on what your goals are. Though GTM provides you with a lot of opportunities, developer support becomes necessary at some levels, especially for obtaining server-side data (for example, user ID, user’s plan, etc.). However, you can single-handedly track interactions such as video player actions, scroll tracking, on-screen element appearance, form submissions etc.

Q) Is it right to use the same GTM container on other websites?

Literally, there is no problem using the same GTM container on other websites. You just need to be extra alert when setting up triggers. Perhaps, you don't want the same tracking code to be fired on both sites unless you intend to do it. We recommend having separate containers for each website unless to avoid the clutter.

Q) Is GTM meant for websites alone?

Certainly not. Using GTM you can track websites, AMP pages and mobile applications (both iOS and Android).

Q) Does GTM allow me to manage only Google products tags?

Absolutely not. GTM allows you to manage a lot of non-Google marketing tags including Facebook Pixel, Twitter Universal Tag, HotJar and more.

Q) Can GTM harm my website?

No, GTM is just a tool to deploy tags on your website to enable tracking. It doesn't interfere with your website code.

Q) Does GTM collect or store my website data?

No, GTM neither collects nor stores your website or visitor data. It (default settings) is fully compliant with GDPR norms.

Q) Should I remove my current implementation code for using GTM?

If you've planned to use Google Tag Manager, make sure you remove all the hardcoded GA tags from your website after successful GTM implementation. If not, extra care needs to be taken to ensure that the scripts are not fired multiple times which may impact the accuracy of your data.

Q) Can you help me with GTM setup for my eCommerce Website?

Yes, our GTM experts can help you with implementation as well as reporting. Google Tag Manager is the recommended way to implement enhanced eCommerce tracking. It may require the involvement of a developer or implementation expert, but the data layer provides an efficient and manageable way to make e-commerce data available to measure.

Q) Will the use of GTM slow down my website?

Never. On the contrary, since it replaces many JavaScripts with a single GTM container snippet, your site speed will definitely improve.

Q) What is the cost of your GTM service?

Our rates are flexible and depend on your marketing objectives and the scope of work. Contact our team and we’ll work out a fee that fits your needs. We’re very sure that our rates will definitely be affordable to you.

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Important Notice about Fraudulent Practices

To all esteemed Clients, Staff, and Suppliers of Global Media Insight

As part of our commitment to ensure the safety of Global Media Insight's clients' and suppliers’ transactions, as also maintain in strict confidentiality their information provided to us, and because of many fraudulent WhatsApp messages lately being circulated where such messages could ask you for personal information or to do something that is out of the ordinary (such as liking YouTube videos), we would like to highlight the importance of being cautious about such unauthorized communications and fraudulent parties with whom we bear absolutely no association, who have been misusing our name. We would like to reiterate that Global Media Insight will under no circumstances make such requests or seek out any such information on platforms such as WhatsApp. Any and all communications to our Clients, Staff, and Suppliers will be made via our official email address and only through official company staff.

How to spot a fraudulent message?

Always check the source

Global Media Insight's official emails all originate from email addresses ending with @globalmedia.ae . Therefore, please make sure you only use the described email addresses when communicating with us. Additionally, we would like to reiterate that we will not ever communicate via WhatsApp messages with regard to work that needs to be done for us. Please consider all other communications that have not been sent from our official email address to be fraudulent and hence please do not be taken up by these fraudulent opportunists as Global Media Insight as a company bears absolutely no association with them, and is not responsible for these unsolicited communications or the outcomes thereof.