In October of 2015 Google quietly released one of the biggest revisions to its search engine in recent times. While most major changes to Google’s search infrastructure (nearly 500 of which are released every year) are updates and improvements to its search algorithm, this one was different. Known as RankBrain, it is a form of […]

Over the last decade, online dashboards have emerged as one of the most effective business development tools in the market. They gather inputs about relevant metrics from an enterprise’s online and offline assets and visualize them into easily-accessible simple overviews.This helps decision makers make better sense of the data that the organization collects. With a single-glance […]

There are few information which Facebook misses out due to it’s limitations. Learn, how Advanced Matching bridges this gap There is a lot that Facebook Pixel can do for you. Whenever a user who’s logged into Facebook on their browser visits a website with the Facebook Pixel plugin, their behaviour and details are mapped and […]

Whether you are new or know a bit about Facebook Pixels, this article is for you. Know about the many benefits of using Facebook Pixels for your online marketing. XKEYSCORE, Tempora, PRISM, FTM, Tacfin, MUSCULAR, NSA, GCHQ, five eyes and governments don’t need to look very hard to get more information about you than has […]

Businesses with an audience in the MENA region should take note – the key Pay Per Click advertising channel of 2017 is not going to be FB or Google, but online videos. People are switching to them for entertainment or stress relief; to gain knowledge and updates, or just as a way to kill time, and YouTube […]

Google’s recent revelations that a majority of its searches comes from mobile devices comes as no surprise with more than 80% of the world’s population having access to smartphones. But what did surprise a lot of people was the fact that a significant part of those queries were voice based.For a long time, voice search […]