Did you know Facebook attracted 100 million new users in 2020, amidst the COVID-19 pandemic? If at all the year 2020 offered something good to someone, it is certainly to the social media industry. Read our blog to find out more about the impact of COVID-19 on businesses. 2020 has been a year of trials […]

YouTube, the second largest search engine after Google, is the next best site that internet users visit for information. From hilarious cat videos to fascinating facts from around the globe and inspiring stories of our favourite idols, the list is endless. With a spike in digital trends and the growing importance of videography as a […]

Is your Google Ads account following proper Housekeeping? Frustration leads to innovation. And Google – a company in the growth path since its birth on 4th September 1998 has always been sensitive to what’s frustrating.It’s not the frustrations that dictate a company or a person’s trajectory – but how they handle it.Our memories are not […]

Mind mapping as a way to visualize and express ideas has been around since the ancient Greeks and remains as useful as ever. The applications for mind maps are endless, from brainstorming and conceptualization to planning and presentations, but here are some uses specific to digital marketing. GMI Research TeamGMI’s Research Team is a panel of […]

If you’re new to digital marketing, you would have come across the term web analytics for sure. In this article we’re going to explain web analytics and what it means to your website – often the foundation structure of your digital marketing ecosystem. GMI Research TeamGMI’s Research Team is a panel of knowledgeable experts from various fields […]