YouTube, the second largest search engine after Google, is the next best site that internet users visit for information. From hilarious cat videos to fascinating facts from around the globe and inspiring stories of our favourite idols, the list is endless. With a spike in digital trends and the growing importance of videography as a […]

Is your Google Ads account following proper Housekeeping? Frustration leads to innovation. And Google – a company in the growth path since its birth on 4th September 1998 has always been sensitive to what’s frustrating.It’s not the frustrations that dictate a company or a person’s trajectory – but how they handle it.Our memories are not […]

Mind mapping as a way to visualize and express ideas has been around since the ancient Greeks and remains as useful as ever. The applications for mind maps are endless, from brainstorming and conceptualization to planning and presentations, but here are some uses specific to digital marketing. GMI Research TeamGMI’s Research Team is a panel of […]

If you’re new to digital marketing, you would have come across the term web analytics for sure. In this article we’re going to explain web analytics and what it means to your website – often the foundation structure of your digital marketing ecosystem. GMI Research TeamGMI’s Research Team is a panel of knowledgeable experts from various fields […]

The more we embrace digital technologies and modern means of communication in our lives, the more “sedentary” becomes a definition of our lifestyle. The human body was never built to be seated for long hours at a stretch. Our modern office culture of continuous sitting has affected our health in the form of a whole […]