Snapchat works almost the way we communicate with people face to face. What it means is that when we talk to people we meet, nothing is ever saved or stored, these moments disappear. The disappearing photos feature changed the game for Snapchat, going the opposite route of the other social networks where every interaction is stored digitally. This created an entirely new social networking experience which caused teenagers to flock to this newbie platform.
Snapchat Users Statistics 2019 (Infographics)
The Snapchat Growth Story
One of the largest social media platforms today, Snapchat was founded by Evan Spiegel (CEO) and Bobby Murphy (CTO) in September 2011. It has grown to employ more than an estimated 3069 employees (according to 2017 reports), having crossed over a revenue of $320 million in the first quarter of 2019.
From 46 million daily users in 2014, Snapchat’s daily users have grown to 190 million users, from all over the globe.
Snapchat User Categories and Behaviours
Studies show a major gap in user behaviour when it comes to gender. We found out that roughly 61% of the users were female, only remaining 39% make up the male user base.
Check out the other interesting facts about this relatively new social platform.
- 82.3% of Snapchat users are under 34 years of age
- 58.2% of Snapchat users are between 13-24 years of age
- 17.7% of Snapchat users are above 34 years of age
Did you know that on average, people under the age of 25 use the app for around 40 min every day?
When it comes to college students sharing pictures though, the numbers are more closer. 50% of male college students share their pictures on Snapchat as compared to 77% of female college students.
Snapchat Global Financial Statistics
According to the reports for the 1st quarter of 2019, Snapchat stands to make an average of $1.68 revenue per user. Apart from payroll expenses, the only other major expense they incurred happens to come from their cloud server costs, building up to an estimated $125-$150 million dollars. They have also filed for an Initial Public Offering (IPO) that could value their company as much as $25 billion.
Fun Facts
- More than 20,000 photos are being shared every second
- 528,000 snaps sent every minute
- More than 400 million Snapchat stories created every day
Top 5 Countries
The top 5 countries using Snapchat are the US, France, the UK, Saudi Arabia, and India.
The top 5 countries with the highest Snapchat user penetration based on population are Norway, Australia, Denmark, Sweden, and the US.
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Disclaimer: GMI acknowledges that though we try to report accurately, we cannot verify the absolute facts of everything that has been represented on this infographic. The information represented is based on information researched from various sources on the internet. We are not liable for any errors, financial loss, or damages of any kind that may result from the use of, or reliance on, the information herein.
GMI’s Research Team is a panel of knowledgeable experts from various fields such as digital marketing, social media, and web development, all united by a common goal—to educate. We enjoy exploring everything from the latest industry trends and emerging technologies to people and demographics, both in the UAE and beyond. Through our blog posts, we share valuable insights that help businesses and marketers stay informed and prepared for the challenges and opportunities that lie ahead.
