A popular image sharing website is Pinterest launched in March 2010 by Paul Sciarra, Evan Sharp, and Ben Silbermann. Since more people prefer images than texts, the user base is expected to have growth. Take a look at the infographics below to assess customer behaviour on Pinterest.
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Pinterest was launched by Paul Sciarra, Evan Sharp, and Ben Silbermannin on March 2010 when text was the dominating force in social media. But now the scene has changed with this image-focused platform. Pinterest has been climbing the social media charts and has become a marketing medium one should not ignore anymore. The average number of minutes users spend on Pinterest per month has gone up to 98 minutes and the average number of website visits generated by 1 pin has reached a significant 6 hits.
Females are the dominant group on Pinterest with 71% female users and 29% male users. Pinners from USA are the biggest majority, closely followed by India, UK, Brazil and Canada.
The biggest group of Pinterest users are of the 18-29 age bracket with 34%, 30-49 years comprises 28% and 50-64 years make up 27%.
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You can use Pinterest in order to tap into the full potential of Pinterest’s marketing potency. If you don’t have an account for your brand already, get in touch with Global Media Insight today. Our social media and marketing experts can provide you with the best business marketing strategies used across all social media platforms.
GMI’s Research Team is a panel of knowledgeable experts from various fields such as digital marketing, social media, and web development, all united by a common goal—to educate. We enjoy exploring everything from the latest industry trends and emerging technologies to people and demographics, both in the UAE and beyond. Through our blog posts, we share valuable insights that help businesses and marketers stay informed and prepared for the challenges and opportunities that lie ahead.
