Most of your important offline customer interactions happen at the store, over the phone, through e-mail communications or possibly even at an event kiosk. With the marketing teams becoming more and more digitally savvy and depending on a single platform for their data needs, it becomes even more imperative to link all your data to a single platform. […]
Continue readingWHY BRANDS IN MENA SHOULD ADVERTISE ON YOUTUBE RIGHT NOW
Posted by GMI Research Team Posted in Uncategorized
Businesses with an audience in the MENA region should take note – the key Pay Per Click advertising channel of 2017 is not going to be FB or Google, but online videos. People are switching to them for entertainment or stress relief; to gain knowledge and updates, or just as a way to kill time, and YouTube […]
Continue readingPOPULARITY OF CONTENT MANAGEMENT SYSTEMS IN THE UAE
Posted by GMI Research Team Posted in General
Thanks to far-sighted policies and cutting edge technology, the UAE is one of the fastest growing digital economies in the Middle East. More and more businesses in the region from startups to corporations are realizing the importance of well designed websites for attracting customers, reaching new markets and growing brand awareness, and they are willing to invest […]
Continue readingGOOGLE VOICE SEARCH & SEO
Posted by GMI Research Team Posted in Uncategorized
Google’s recent revelations that a majority of its searches comes from mobile devices comes as no surprise with more than 80% of the world’s population having access to smartphones. But what did surprise a lot of people was the fact that a significant part of those queries were voice based.For a long time, voice search […]
Continue readingGOOGLE RICH CARDS – A FAR RICHER SEARCH EXPERIENCE
Posted by GMI Research Team Posted in SEO
Imagine yourself on a lazy Saturday afternoon. You finally have the time to try your hand at Lebanese cuisine. So you go on Google and search for “Lebanese recipes”. You get a list of lists. For the next 30 minutes you go to each of the links, read through their recipe recommendations, come back, click on […]
Continue readingDUBAI FACEBOOK USERS 2016 (INFOGRAPHICS)
Posted by GMI Research Team Posted in Uncategorized
Let us give you a detailed insight into the Facebook user stats for 2016 in Dubai. In our earlier post, we had provided data for Facebook usage in the UAE as a whole. Not surprisingly, the social giant is the social media of choice for approximately 7.5 million users in UAE. And the city of Dubai directly […]
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