E-commerce Best Practices To Optimize Your Online Sales

Posted by GMI Research Team Posted in ecommerce

Sep 26 2017 at 9:12am

A typical ecommerce customer goes through five phases in their journey with a brand – Discovery; Evaluation; Purchase; Retention; and Advocacy. Each phase is defined by unique factors that build the brand’s credibility among customers, which in turn motivates them to move onto the next one. Gaining better perspectives about these factors can help businesses […]

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UTM Parameters – An Efficient Way To Analyse Site Traffic From Soci...

Posted by GMI Research Team Posted in Social Media Marketing

Jul 21 2017 at 11:55am

If you’re a business owner, chances are you’re using social media for marketing campaigns and Google Analytics to measure the traffic from your posts. Analytics, by default, will show the sources of your traffic at a particular time – whether it’s from Facebook, Twitter, online search or referrals from other websites. But what if you want to dig […]

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THE HOW, WHAT & WHY OF FACEBOOK PIXEL ADVANCED MATCHING

Posted by GMI Research Team Posted in Uncategorized

May 29 2017 at 9:54am

There are few information which Facebook misses out due to it’s limitations. Learn, how Advanced Matching bridges this gap There is a lot that Facebook Pixel can do for you. Whenever a user who’s logged into Facebook on their browser visits a website with the Facebook Pixel plugin, their behaviour and details are mapped and […]

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FACEBOOK PIXEL – ITS BEAUTY & THE BENEFITS

Posted by GMI Research Team Posted in Uncategorized

Apr 17 2017 at 10:06am

Whether you are new or know a bit about Facebook Pixels, this article is for you. Know about the many benefits of using Facebook Pixels for your online marketing. XKEYSCORE, Tempora, PRISM, FTM, Tacfin, MUSCULAR, NSA, GCHQ, five eyes and governments don’t need to look very hard to get more information about you than has […]

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A COMPREHENSIVE GUIDE FOR TRACKING OFFLINE SALES IN GOOGLE ANALYTICS

Posted by GMI Research Team Posted in Analytics

Feb 17 2017 at 12:36pm

Most of your important offline customer interactions happen at the store, over the phone, through e-mail communications or possibly even at an event kiosk. With the marketing teams becoming more and more digitally savvy and depending on a single platform for their data needs, it becomes even more imperative to link all your data to a single platform. […]

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