Social media has become very popular in the UAE. And it’s getting harder for people to imagine life without apps like Whatsapp and Instagram. For businesses, these platforms are even more valuable, and they are now a key part of their marketing mix because they help them generate revenue and reach customers worldwide in a […]

As humans, we find visuals highly appealing. This reflects in our everyday life in various ways. When we watch a movie instead of reading the book it’s based on or when we scan documents and stop at an image – it’s the visual factor that’s making the call for us.  Our attraction towards visuals plays […]

Social media has been flourishing in the Kingdom of Saudi Arabia. While the younger generation has been using social media for communication and information sharing, businesses have been using it for marketing. Social media has now found a place in the digital landscape of Saudi Arabia, and it is bound to capture more attention in […]

The population of a country is not just a mere number on a chart. When it is categorized and analyzed, it can highlight relevant issues and reveal promising facts. As the year 2022 progresses, it would be wise to examine the current population statistics of the UAE to understand its strengths and weaknesses as a […]

Covid-19 was a major blow to the economies of many countries across the globe. At the same time, Dubai was one of the few cities that stood resilient to suppress the pandemic. While large scale vaccinations are happening globally, many anticipated projects are resuming – Expo 2020 Dubai is one of them. While the world’s greatest show […]