Shopify is by far, the best example of an intuitive ecommerce development platform. It does have loads of merits to its name, with more than one million businesses having built their online store on the Shopify. Why are young entrepreneurs hopping on this particular e-commerce bandwagon? We have helped many of our clients build their online stores […]

The e-commerce space is nearing market saturation. With so many platforms available, investing in the right one for your business can be a daunting task. Here’s a guide to help you choose the best e-commerce platform for your needs. GMI Research TeamGMI’s Research Team is a panel of knowledgeable experts from various fields such as digital marketing, […]

A typical ecommerce customer goes through five phases in their journey with a brand – Discovery; Evaluation; Purchase; Retention; and Advocacy. Each phase is defined by unique factors that build the brand’s credibility among customers, which in turn motivates them to move onto the next one. Gaining better perspectives about these factors can help businesses […]