If you are an e-commerce business, striving to build a more engaging, provocative and actionable storefront, enhanced e-commerce analytics might be just what you need.
It is a powerful, interactive and thorough tool, built by Google, to analyze user behavior within websites and guide business owners to make the most relevant and result-oriented changes to their e-commerce portals to improve conversions, build their user base, and make more sales.
For the past 16 years, we have partnered with hundreds of leading brands in the UAE, Middle East and India to set up their own customized e-commerce infrastructures. Through the learning we have attained with these projects, we found Google's Enhanced E-Commerce Analytics as the best tool in the legion. It helps brands self-evolve by learning from the most honest and reliable teacher in marketing history - customer behavior.
Not only can we help you setup your own Enhanced E-Commerce Analytics account and program it to gather the most relevant information, we can also help you decode this data into business development recommendations, and use our creative, design, and development expertise to realize these recommendations into real changes to your storefront. Have a peek at our work.
E-commerce platforms burst into the scene a few years ago as retail disrupters, transforming how a significant chunk of the population across the world did their shopping.
Enhanced E-Commerce Analytics helps business turn the disadvantage of minimal customer interaction plaguing e-com portals into a powerful business development feature, to improve marketing and sales strategies. Talk to our experts.
Since Enhanced E-commerce Analytics offers you an almost direct look into your customers' minds and how they feel about your website, you can use this information to optimize the website's performance, functionality, load-time, and UX/UI to deliver a more seamless and smoother experience. Optimise your website to meet customer preferences.
Once you have an idea about the products and product categories that draw significant interest from users and are yet somehow dropped from their carts at a later time, you can optimize these specific products to inspire action and have customers complete their purchases.
Analytics data can help you understand how customers arriving through specific promotions and advertising streams interact with your products. This can help you fine tune your marketing efforts and design more actionable promotions that lead to more purchases.