At its core, a web analytics audit evaluates whether the analytics being conducted on your website is gathering all relevant and necessary data and contributes to your business development goals.
The existing analytics tags of your website can get affected as the web page content or design changes over the course of time; web analytics audit can be used to understand these changes and correct them.
For over 16 years, GMI has been providing ideal digital marketing and SEO solutions to leading brands in the UAE, Middle East and India.
Our team of expert analysts will help you spot mismatches in data from your linked accounts (AdWords, Campaigns, etc.), identify best practices for campaign tracking, review account goals, events and custom filters, and restructure the way your analytics is set up. Through this, we will ensure that you receive data that you can trust. Have a peek at our work.
By providing you with a thorough analysis of your Google Analytics configuration and tracking setup built around your specific requirements, a website analytics audit service helps increase your confidence in your data.
This confidence gives you the freedom to focus on your business development efforts by going out and making the necessary digital strategy decisions without worrying about the relevance and accuracy of the data you’re basing your decisions on. Talk to our experts.
If there are any issues with the data being gathered or how it is being gathered, a web analytics audit can give you advice on how to resolve particular tracking or reporting issues within the relevant web analytics account.
The essential purpose of any web analytics set-up is to make sure that the online business objectives of your brand are being met, and make corrections if they are not. An audit can help you ensure that the information being gathered is relevant towards achieving these objectives.
When it comes to redesigning your business strategies to incorporate additional expertise and talents, a web analytics audit can help make sure that the new data being gathered is in synergy with your new goals. Ensure your analytics gathering is customised to your changing needs. Get in touch.