Known by several names, A/B testing is also called split testing or bucket testing. In this form of testing two or variations of a webpage are compared with each other to understand which one performs better. In A/B testing, users are shown two variants of a page at random, and statistical analysis is done to used to decide which of the two variants is a better performing one to achieve a certain goal. When there are more than two variants of the same page, it’s known as multivariate testing.
Though A/B or Multivariate Testing is not as popular as Web Analytics or SEO or other internet marketing gimmicks, it’s only because people are not aware it or don’t know how it could benefit them.
With more than 16 years of operating in the digital landscape in India, the UAE and the Middle East, GMI is a leading digital media agency and has been the force behind the exceptional digital presence of many of the prominent brands in these regions
Our Quality Control and Testing team is well equipped to conduct A/B & Multivariate Testing for your website pages and applications
GMI employs the following A/B testing framework for our testing procedure:
With over a decade of experience in analytics, GMI provides customized A/B and multivariate testing to make decisions on strategy, design and content that are backed by proven data.
When used consistently and continually, it can improve a given experience and improve conversion rates.
Lists out content that is useful and potential areas with scope for improvement.
Can demonstrate the difference new features can make to user experience.